IP FRANCHISE

Developed creative to help drive the continued success of globally recognized IP franchises including PAW Patrol, Peppa Pig, Blue’s Clues, Baby Shark, Dora the Explorer and more.

BLUE'S CLUES 25th ANNIVERSARY

Orchestrated successful campaign to capitalize on the 25th Anniversary of Blue’s Clues fueling series viewership and reigniting fandom.

Created a cultural moment with viral video featuring original host Steve Burns. Original tweet of the video received 222M+ impressions and 18M+ engagements, making it the most engaged-with tweet ever for any ViacomCBS account.

PAW PATROL 10th ANNIVERSARY

Developed creative to celebrate smash-hit PAW Patrol as it entered its 10th year.

PAW Patrol has been a $14B IP franchise with over 600B minutes of viewing on U.S. linear TV alone.